Let’s Talk About Sex, Baby.

Now I know what you’re thinking. But today we are going to be talking about sex as in gender. 


Gender, gender roles and sexuality have changed immensely in the past few years. There are two current ways of thinking when it comes to theories of gender: socialization and performativity (Wells, 2009). People are starting to truly embrace their full and true selves and although this is a very positive thing it can also be very negative in ways as well. Children learn gender roles throughout their development and how they identify themselves greatly shapes their life experiences. There is a lot more opportunity as the years go by for people to express themselves fully, but at times doing so can get them bullied or put down for who they are. Over time there has come this idea from a woman name Judith Butler about gender performativity. In this link here you will find what she has to say about gender performativity (https://www.youtube.com/watch?v=Bo7o2LYATDc). Gender performativity is basically saying that you create your gender through your behaviours, there is no one way to act and every day when you decide to do the things that you do you create what your gender is. These new gender identities and the idea that gender is performative is a positive change but until everyone knows about it and can come to understand it no one who acts outside of the stereotypes is truly one hundred percent safe. And that is just sad. Gender performativity is a good thing because it can allow the people who do not follow the stereotype to be themselves. For example, a boy who likes to play with dolls and cook and clean when playing games at school shouldn’t make him a girl but from what the stereotypes are a woman is known to have the role of cooking and cleaning. These gender stereotypes are learned at a very young age, In this youtube video (http://www.youtube.com/watch?v=-VqsbvG40Ww) it shows just how young children truly are when they learn gender role expectations and gender identity. In this video it is clearly shown that boys and girls know that boys are “not supposed to wear dresses”. So when male children that do want to wear dresses or cook and clean they are ridiculed by theirs peers, as the little boy stated in the video, he would get laughed at.

Certain factors come into play when we talk about gender because although there are performativity theories there are also socialization theories and in all societies there is the stereotype. The stereotype comes about over time and can change but is usually the base of all things. When it comes to gender in a westernized culture and society the stereotype for males is to be tough, and “bring home the bacon” or work to provide for their family. Some women stereotypes are to be dainty and is to always be in the kitchen or taking care of the home and the children of said home. Obviously as time has changed these stereotypes are being challenged on both sides and we are now starting to see that these stereotypes just cannot do. With stereotypes comes bullying, and it is hard as child to develop to your full potential when you don’t have the freedom to be who you are. 

Back to socialization, from what I’ve learned a big part of who you are is your genes or “nature”, however at the same time the environment you grow up in or “nurture” plays just as big of a part in shaping who you are and what you become. That being said when you take a look at socialization theories and gender you want to start at the root of a child’s environment. Their home. This is because theories of gender socialization come from general theories of socialization that propose that the child is taught or trained how to be a competent member of society. These theories range from saying that class has a role in gender roles. There are functionalists’ models that say through formal training and learning how to deal with problems as they ascend children move from the family to the outside world, gradually learning and internalizing the behaviours necessary to function in society (Wells, 2009). And many more but basically what these theories are about is how children learn a whole range of roles and practices (Wells, 2009). Gender socialization uses these models but only focuses on one aspect, because gender socialization assumes that individuals observe, imitate, and eventually internalize the specific attitudes and behaviors that the culture defines as gender appropriate by using other males and females as role models (Wells, 2009). Basically put, gender socialization is almost the opposite of gender performativity in the sense that it focuses more on what children learn from their society and how the implement or act on what they know and it basically creates the idea that children are taking on a role every day to present who they are to the world. This can mean a sad life for the people who do not fit into societies stereotypes and in turn cause gender inequality. 

The best way to change the idea of gender and a great starting point would be at home. Parents are the people that are with their child the most, for a good majority of their development. This leads people to say that parents actually teach their children gender roles because of the different ways they interact with girls versus boys. Examples of the different ways parents treat girls versus boys would be:
1) the way their bedrooms are decorated
2) the toys they are given
3) chores
Another thing in studies shows that there are differences in the way children interact with their fathers than with their mothers and these differences are actually quite significant to the children’s gender socialization (Wells, 2009). In the study, it was found that mothers talk to their children more but are also more negative in what they say compared to how their fathers talk. Also some studies have shown that differences in how fathers and mothers interact with their children are reduced if mothers work longer hours and fathers are pulled more in daily family life (Well, 2009). This one being more obvious in the sense that the stereotypes that we in a westernized culture would know is that the father would work long hours and the mother would stay home. So, as a child growing up from a home that does not share this stereotypes, their outlook on gender will then in turn be altered from said stereotypes. 

Gender from what we know it to be today will continue to change with the course of time. What gender do you fit into?


What are your thoughts on gender and gender roles?


News, trust, and “truthiness”!

The majority of my classmates’ general impression is that the satirical news reportage is more or less equally reliable as the traditional news reportage. A good point made was that the humor side of satirical news reportage is a good asset which also divides it from traditional news in the sense that it is less serious. “The forms of media today fight against the typical political and demographic practices in their methods of conveying news and information. In order to create social entertainment and differences between social and political rule, satirical media uses comedy” (http://christinemerrill2.wordpress.com).

Some tend to think that the comedic side of satirical news reportage makes it less valid or untrue, I believe that it merely changes viewers points of view to that of the reporter in a lighter, less serious way. Although to say that satirical news is the better way to report or the only way to report the news, would be wrong. “I cannot say that we should eliminate “real” news, because although it’s not as humorous as satirical news reports, they will present more information on the story, and quite a few more stories about important matters other than just politics”(http://isaacc56.wordpress.com).

I think that it is good that there are different ways of presenting news because that way people of different morals and/or beliefs can be accommodated to. On one hand the traditional news gets straight to the facts without really stating much position on their own opinions and on  the other the satirical news lets viewers in on their opinion and also sometimes reveals missing evidence or information. A great point was made by Kaitlin Sanderson that said, “Though they are mocking and criticizing these events, they also can be very informative and don’t necessarily hide or sugar coat facts to their viewers” (http://kaitlinsanderson.wordpress.com). I believe that satire reporting is equal in our public sphere, and both types of news reporting can educate their viewers on a situation with two completely opposite approaches. Although, no one news report strategy is better than the other, they are just both useful for different times and different reasons.

Is the fake news the real news?!

The public sphere can be broken down into two sections, one being media coordinators putting out information that we as the viewers see as the truth and two the people under the leaders that have debates and share their opinions on this information.

This ties into the idea of the media’s consistent culture jamming which is described as being “the objectives …often include consciousness raising (raising awareness of social and political issues) as well as using the media to criticise the media and dominant culture” (214). The media uses what the news tells us and sheds it in all different lights, this is what you see in talk shows like Saturday Night Live for example. Their skits consist of parodies and jokes of a lot of quite serious topics and usually spin off and show their own opinion on it.

So would it be legitimate to suggest that satirical news reporting is a mainsteam form of culturing jamming? Yes it is, it presents the news in a “fake” light to bring the people of this generation the news they want to listen to. Culture jamming certain news topics in the media is a good way to make it less depressing as well and that’s why people stay tuned in, which in turn makes it a useful addition to the public sphere.

On the other side, sometimes these methods are seen as harmful and people do not tune into shows like The Rick Mercer Report because they see this news as rude or insensitive. This is because these news reports are shed in a softer light and sometimes that can be taken as they are not being taken seriously. In chapter 14 it states, “There can be serious legal implications” (224) meaning that when these shows exploit whichever news topic they are trying to put across they can sometimes come off as racist, etc so the culture jamming can also be a negative addition in some ways than others.


O’Shaughnessy, M., & Stadler, J. (2012). Media and Society, (5th ed.). Australia & New Zealand: Oxford University Press.

Demonstrable Demographics – Blog Response #3

In advertisements in today’s media there is a lot of “hailing” and it is clear to see that it impacts not only me but also my classmates. Through reading through many different blogs by my peers it shows that a lot of us have the same ideas when it comes to how we perceive the demographics represented in different ads.

The number one priority of ads and the reason why companies spend billions of dollars to produce so many ads a year is to make people want their product. The ads show you what your life should be like and that they’re product will help you live out to be “normal” in society.

In Cassandra Graham’s blog about Cover Girl, she speaks on the positive aspects of the ad’s techniques in pursuing her to buy their products. She states that she feels “Cover Girl is successful in its attempt to represent those norms of young female adults around the world” (http://cassandragrahamblog.wordpress.com). This is true, the commercial emulates being comfortable in the skin you’re in and to have confidence in yourself and your look.

In Alana’s blog she talks about Proactiv and how its approach is simply using famous celebrities to promote their product and persuade different consumers to want to use their products. She says, “As soon as a fan sees their favourite celebrity, their attention is turned in that direction” (http://itsalanalutz.wordpress.com/) this is so true. Alana even admits to have using Proactiv solely based on the fact that she saw Justin Bieber join the campaign, which also goes to show that their hailing is working on many.

Another blog that caught my eye was Madison’s blog about Cover Girl. She says “this ad appeals to my demographic because, I am a young woman who often wears makeup, and desires to achieve the best look”( http://mb12qe.wordpress.com) and this is what the majority of the population thinks as well. Girls are starting to wear make-up at younger ages and these kinds of commercials are playing on children’s stations for that sole purpose. They know who to market for and they know that women love makeup.

What the hail? – Post 3

The ad that I have chosen is about body image and a global proposal that was created to encourage mandatory disclaimers when manipulating bodies in advertising. It starts off with a women modelling for a photo shoot, not only was her makeup and hair completely changed for the shoot but once the photo is snapped they begin to photo shop her face and entire body. By the end of the photo shopping she looks like a completely different woman. It then shows the woman in the beginning before all the work done to her face and body and then after.
In the text Media and Culture fifth edition it is said that interpellation is “a process in which we internalise ideologies as a response to being hailed or addressed”, the hailing that goes on in this add is body image and what the perfect female should look like. It is said that “…‘hailing’ has the effect of putting us in our place or positioning the addressee in relation to the addresser”. In this case the addressee is women and their body image and also anyone watching who knows how the media is manipulative and distorts women’s idea of their own image. The addresser says “On December 18th, 2011, a global proposal was created to encourage mandatory disclaimers when manipulating bodies in advertising. It’s up to you to vote for this proposal.” By doing this the addresser is exploiting the hailing of body image in women and saying that there needs to be a change in how advertisements are representing women.
I believe in this commercial immensely because it is doing an amazing thing to try and change the way media works and it acknowledges that women are being exploited and being told that their not pretty enough or their body is not good enough. Certain ads take a beautiful woman and change her with Photoshop and makeup to look like what they think is beautiful and that is just sad. This company is doing an amazing thing and there should be more ads around the world like this.

Sources: O’Shaughnessy, M., Stadler, J. (2012). Media and society. Australia, South Melbourne: Oxford University Press.

Wanted: the media that we need

It is evident that I did not understand the concept of the question of blog #2 and after reading some of my classmate’s blog it is clear that a lot of us believe that we receive the media we want rather than the media we need.

To differentiate the two, the media we want is the media we currently get is based on consumerism and what the next best thing is to buy. It is also based a lot on what our “reality” is or should be as Adelina states in her blog (http://adelina23.wordpress.com/2013/10/25/1f25-blog-post-2-the-media-we-want/). She talks about reality shows telling our society that being rich and having all the best thing will make us happy and that means we are normal and good in society, however in reality a lot of us struggling and need love and human interaction to be happy instead of just money and items.

Divya states a very important point when she says “Although, some may say they do not part take in any media source, our daily lives are always affected by what goes on in the world around us” (http://divyaasharma.wordpress.com/2013/10/24/blog-2-do-we-get-the-media-we-want-or-the-media-we-get/). This statement answers the question if the media better informs you about important social, political, cultural and or economic matters. In most cases, yes it does. However the media only shares what they think is important therefore it is hard to say what information really is usful to the world and the people the society.

Another point that was made by Efe, really caught my attention. He said “Previously we the audience/viewers had no input to what was offered to us, we accepted anything that was given to us, but lately it seems like the audience is now in control of the media. We choose what information we want and if it isn’t to our requirements/liking, we totally ignore it” (http://eo09tm.wordpress.com/2013/10/25/blog-entry-2/). It was interesting that he says we had no say in the media but now we control it… I agree with him to an extent. I don’t really believe we as the people control the media however the media gears itself toward what we as whole enjoy entertainment wise and also focuses on which ways they can sell people their products. So in a sense we control the media in the fact that they gear what messages they send out based on what they think we like and want so that we will buy their products or watch their shows.

So when posed with the question “is the media we want the same as the media we need”, essentially the answer is that they really are the same. The media want is what we get and essentially what we need because we are so used to getting it if we were to lose it a lot of people would be lost.

Blog Post 2: The media we want?

“Do we get the media we want, or want the media we get?” meaning in a sense, is there censorship in media or not? In my opinion we want the media we get, or in other words the media is censored.

I believe that this is a good thing and I support wanting the media I get. With the media being censored it protects people from getting hurt emotionally. It is obvious that the media has a huge impact on the world as discussed in previous blogs and this means that the media can either have a positive impact or a negative one. Particularly looking at children of this generation because as the years go by the world becomes even more technology and media based.

For example it is said that the film “Romeo and Juliet” romanticizes suicide, “the implication here is that the film can directly encourage teen suicide” (O, M., & Stadler, J. (2012). Media and society. (5th ed., Vol. One, p. 48). Victoria, Australia: Oxford University Press.). This can be a time where the media we want becomes the media we don’t want, especially concerned parents of hormonal teens.

It is said that “the media can also produce effects in our behavior through their technological forms” (O, M., & Stadler, J. (2012). Media and society. (5th ed., Vol. One, p. 47). Victoria, Australia: Oxford University Press.) Meaning that because the media is so relevant and easily accessible it has become almost a way of life for some. To say that we get the media we want would be absurd however not completely because in some sense we actually do have a say on what we see in the media and what we don’t.

However, I would rather be on the side of wanting the media I get because I feel as though the more people that get involved in creating this huge social network that is media then the more corrupt it could become. This is because with so many different opinions and personalities having a say on what is put out there could be toxic and cause a lot of unnecessary drama. 

1F25 – Blog Response 1 Media Impact on Others

After reading through some of the blogs of my fellow classmates, it was refreshing to know that a good majority of them have been significantly affected by the mass media as much as I am. It was particularly stimulating that a lot of my classmates actually had some of the same views as me when it came to the topic of the media.

It is quite apparent to me that a lot of my classmates are well aware of the devious ways the media can be portrayed. A lot of people touched on the fact that the media is a great tool that they love to use to get information to and from, however they know to be careful not to believe everything they find or hear about on the web or in the media.

In Cassandra Graham’s blog she talks about the comparison between the media when she was growing up to the media now and how there were some drastic changes, especially in the world of celebrities. I found her concepts of the change to be very intriguing, for example she mentioned Britney Spears and the fact that she was one of her idols, “The impact that Britney Spears left on her young target audience truly created a positive impact on mass media for me, and it inspired me to want to grow up in her image” (http://cassandragrahamblog.wordpress.com/2013/09/17/1f25-post-1-media-impact/). I find this statement true about a lot of the celebrities back when I was growing up in the 1990’s as well and it’s awesome that she used Britney as her example because growing up she was one of my favorites as well and was a major role-model in my life. When it comes to up and coming celebrities of this generation in the current mass media it is easy to see that there are more and more out there that don’t care about what image they are portraying, as long as they get a lot of attention.

In Rachel Disney’s blog, she talked about the media’s effect on her self-image, I found myself nodding agreeing with every word she said. Rachel states, “Self-image is commonly portrayed in media, and has caused many issues with self-confidence amongst people young and old” (http://rd13aj.wordpress.com/2013/09/24/my-worldviews/), and I feel that she is completely right. I know that I myself had issues with self-esteem and mental health growing up all until now, and I really do believe that the media had a huge role in that. It’s so easy for young men and women to become custom to the images the media portrays as right or “perfect”. However in school they teach you that the media can have negative influences on you but it is important to understand that everybody is built different and there is no such thing as a perfect body.

Another blog that stood out to me was Brooke Harnum’s, she says “It has become very easy for anyone to post information on the Internet whether it is true or not” (http://brookeharnum.wordpress.com/about/). Anyone that knows anything about the internet knows that this statement is one hundred percent correct. The internet has become a place for people to let out some steam, to share post with friends and family, and unfortunately also to bully or hurt others.

Reading through the different thoughts and opinions of my peers has opened my eyes and mind even more than when I initially started the first assignment exploring my own views of the mass media. Through the analysis of each blog I have learned that a lot of my classmates and I have similar views as to what the mass media is all about. Have my views changed? No, my views have simply been heightened and I now have even more insight as to what impact the media has in others’ lives in both positive and negative light.

1F25 Post 1: Media Impact

If I answered the question of “how significant do you think the impact of the mass media is on your worldview?” truthfully I would have to say pretty significant. Say we were to use a scale of one to ten, one being the lowest significance and ten being the highest, I’d say the mass media was about six or seven for me personally. From my understanding the mass media has taken over the world in the sense that it is starting to control a lot of people’s lives and also becoming one of the only outlets for information. The world has gone from paper to technology in a sense but because some parts of the world do not have access to certain types of media the entire world hasn’t been taken over by the mass media.

The media is a huge outlet in my life and I think one of the main reasons is because I grew up on it. My father is a systems administrator and is one of my major influences in life so all my life I have never really had too much trouble with finding my way around technology or access to the media. Even at the younger ages of three-five I could navigate my way around the computer, and as I got older I started to explore the internet which led to my obsession with celebrities.

It’s a bad habit and I am sometimes ashamed to admit it but I am the type of person who gets excitement off of knowing whose dating who and what “a” and “b’s” baby looks like, Kim Kardashian and Kanye West for example. When they finally decided to share the face of their newborn baby “North West” I remember being so excited. My “timeline” on twitter was going crazy too so I didn’t feel so alone, but it’s crazy to think how obsessed people can get over knowing the name or how a baby looks when you have no correlation with them or their parents.

Another example of how influential the mass media is in my life would be the hoax Jimmy Kimmel (http://www.youtube.com/watch?v=CddMD3QqTFs) played on the “world” in the link provided you see a woman making a “twerking” video and as she gets herself up on the door her friend/roommate opens the door which leads to the woman’s leg being set on fire. Personally at first the video had no real effect on me, I didn’t go crazy wondering if the girl was ok or do countless research to try and find out. Nonetheless a few weeks later the video became viral and a few weeks after that Jimmy Kimmel released a show confessing it was him who made the video to hoax the world and prove how effective and devious the media can be (http://www.youtube.com/watch?v=HSJMoH7tnvw). Needless to say the media has a some kind of impact on the majority of the world. When it comes to my life I would say it is greatly impacted mine and I am ok with that, I just know that I can’t always believe everything I see and hear and it is best to always do my own research and get more knowledge on the things I see and hear from the media. Other than that it is a great resource.